Gut Glory - Gloriously Good Gut Feelings
This is a new gut health yogurt. But unlike other gut-friendly yogurts, this one isn't showing middle-aged women touching their tummies. This is encouraging people to be their best, boldest selves. We have worked on the brand TOV, their website, and all of their media channels, including TV, print, social. It's been a long process and we have learned a lot about how to bring a brand to life.We created a key visual that strives to bring brand recognition.
We created a more guerilla approach by creating fly posters
And wrote the copy on their website in the tone of voice created for them.
