comparethemarket - Good Things Happen When You Meerkat
comparethemarket are going into money management, not just price comparison... so how better to illustrate that than having a cast of furry supervillains, right? This is a campaign that has been in the making for over a year and we've touched most of the creative on this massive campaign.We teased our characters with Wanted posters before the launch (with QR codes that launched an AR experience on Instagram).
We made roadblocks for Channel 4 and ITVAnd a custom Twitter Takeover
We extended the campaign in OOH
And created content for social (It's even better with sound on).